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The course covers: common problems encountered when selling in to the media; key ingredients for a strong story; riding the News Cycle; angles that sell your story; tailoring to fit different media; w... more information | send enquiry

Successful communications is increasingly central to the management of an organisation’s reputation in all its forms. Commercial performance, corporate values and good governance are all critical to t... more information | send enquiry

By the end of this practical course, you will be able to: > Understand how the press operates > Appreciate the key points associated with handling press interviews > Organise press events > Use the k... more information | send enquiry

By the end of this course you will: > Know the principles behind employee communication > Understand how corporate culture and differing audience needs can affect results > Create an internal communi... more information | send enquiry

By the end of this highly practical course, you will be able to: > Master the essential skills to speak in public and influence people > Overcome nervousness in all circumstances > Master the 7 Rules... more information | send enquiry

Professional event management will help you to understand and appreciate the vital role events can play within a media and public relations strategy or campaign or as part of the marketing and promoti... more information | send enquiry

Course Outline: The course explores the feature writing techniques used by the best journalists. The lessons learnt are put into practical exercises and feedback is received from the trainer and grou... more information | send enquiry

By the end of this practical two-day course, you will: > Learn the key theories behind PR practice > Understand how PR fits in with marketing communication and advertising > Know the different uses ... more information | send enquiry

Course Outline: You will look at two distinct approaches to release writing, analyse recent releases and be given the opportunity to write a release and receive constructive feedback from an experien... more information | send enquiry

An introduction to Public Relations will provide a complete overview of the role that integrated PR can play in communicating the aims, objectives and achievements of on organisation. In this course, ... more information | send enquiry

Course Outline: This course is based on a comprehensive planning framework. It uses a series of case studies to first examine the elements of this framework and then combine those elements into an in... more information | send enquiry

Course Outline: The course investigates the ways of making an event into a resounding success by concentrating on detail. It also places importance on planning and preparation and how they can lead t... more information | send enquiry

By the end of this intensive course, you will: > Differentiate between brand attributes and brand values > Isolate the key components of a brand > Know how to go about developing a personality for ... more information | send enquiry

Course Outline: This course examines the strategic issues that lie behind successful public relations planning. It uses a running case study to link communications and business strategy, leading to e... more information | send enquiry

By the end of this practical course, you will be able to: > Learn what makes copy good or bad > Understand how audiences respond to promotional copy > Use copy that gets the attention of the reader >... more information | send enquiry

By the end of this practical course, you will be able to: > Understand what makes PR different from other forms of organisational communication > Develop skills in most of the basic PR techniques > U... more information | send enquiry

This interactive programme will equip you with the best practice skills, tools and techniques to enhance your contribution to the communication process within your organisation. In focussed groups o... more information | send enquiry

This course is designed for reasonably experienced PR professionals working in trade publishing. This course will give you a chance to learn from people who have seen and done it all before. You will ... more information | send enquiry

Dates: 9-10 December 1999. This highly topical course, one of the few run in the UK, covers important aspects of dealing with the media. Topics include Interview Techniques - TV; Handling Difficult Qu... more information | send enquiry

Suitable for anyone with responsibility for media and public relations, including agency and marketing executives, press officers, project managers and marketing and personal assistants. Responsible ... more information | send enquiry

Objective: Introducing key public affairs activities and tools and how they fit together in the development of a public affairs strategy. A key foundation in the development of skills for working wit... more information | send enquiry