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Selling Features Advertising

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Description and objective: Course Objective: the first part of the course is designed to help delegates understand the important elements of advertising features and their strengths and weaknesses. The course looks at ways to make features more original and introduces the delegates to ideas to promote creativity.
The course moves on to study techniques for selling features effectively – paying particular attention to selling them to existing clients – and for using them as a way of promoting business for the long-term as well as the short. Finally, the course studies ways of protecting yield whilst selling features.
Suitable for: media sales people of all levels of experience.
Complementary Course: Selling Sponsorship & Advertorials, Key Account Management

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•	Industry Specific Skills > Media and Publishing > Media Sales