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Strategic PR Planning

This course examines the strategic issues that lie behind successful public relations planning. It uses a running case study to link communications and business strategy, leading to effective tactical implementation.

Learning Outcome:

On completion of this course, delegates will have an understanding of the ‘bigger picture’; how to elevate public relations to a strategic level by using it to address business issues.

Suitability: Account managers, account directors and senior in-house professionals responsible for establishing public relations strategy in support of marketing and corporate objectives.

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